Every woman who has ever owned a Fendi Baguette handbag has Silvia Venturini Fendi to thank.
Silvia Venturini Fendi poses with her Fendi F3 handbag
Since her childhood, Silvia Venturini Fendi has been breathing the air of fashion. She was brought into the world of fashion by her mother, the most creative of a family of five sisters.
Her training started at a young age, watching Karl Lagerfeld in his many fittings throughout the 1970s and 1980s, when Fendi became an international success. At the height of that success, her interest in fashion grew, particularly in the creative aspect.
Since 1992, Silvia Fendi has coordinated the design section of Fendi product lines such as ready-to-wear, leather goods, shoes and accessories. Thanks to her ingenuity, in the winter of 1997-1998, the Fendi Baguette handbag was born, and within a few months it became a worldwide success.
In the wake of the Baguette, other must-have Fendi handbags followed, like the Spy and the B Fendi.
Leading the trend in the luxury goods market, Fendi is known for its style, luxury and innovation, thanks in large part to Silvia Fendi's creative contributions.
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