Devi Kroell is a NewYork - based luxury fashion House known for handbags.
Borrowing from the aesthetic traditions of iconic Viennese artists - from Gustav Klimt’s rich, saturated palette to Adolf Loos’ streamlined structures - Austria-born, New York-based Devi Kroell debuted her eponymous collection in Spring 2004. First focusing on understated, sculptural handbags rendered in exotic materials. Kroell expanded into footwear in Fall 2006, and will unveil her first ready-to-wear collection for Spring 2009.
Key features of Kroell’s work - diverse design influences and a refined sense of versatility - give nod to her expansive cultural experience: As the daughter of a diplomat father Kroell spent her childhood in Indonesia, Philippines, Singapore, Switzerland, Israel, France and Italy among other locales. As a result, her signature styles are easily suited to a variety of backdrops and tastes. From her original python hobo bag to her crystal-studded wooden clutches and avant-garde heels, all of Kroell’s impeccably crafted designs feature sleek, effortless shapes fused with lush, tactile elements.
This unique architectural approach to design earned her the Swarovski Perry Ellis Award for 'Accessory Design' from the Council of Fashion Designers of America in June 2006, the same month the door opened on her first boutique in East Hampton, New York. Her second store was opened in Fall 2008 at 717, Madison Avenue.
In addition to Devi Kroell boutiques and the e-commerce shop, her distinctive pieces are stocked at Barneys, New York, Saks Fifth Avenue and worldwide at prestigious retailers such as Harvey Nichols in London, Dubai and Hong Kong.
In the latest collection, Kroell, who first made a splash with her really big, really soft snakeskin hobo bag, put her passion for unique materials to work, shifting her focus from skins to silks. The neatly conceived collection was made of fabrics with a beautiful hand, inviting a good touch and feel. Practicality and functionality was also important to Kroell, who took inspiration for the 23 looks from architecture and interior design.
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Source: Devi Kroell, Style
