Gucci Fall 2008-Winter 2009 Ad Campaign
The House of Gucci, better known simply as Gucci, is an Italian iconic fashion and leather goods label. It was founded by Guccio Gucci (1881 – 1953) in Florence in 1921. Gucci is considered one of the most famous, prestigious, and easily recognizable fashion brands in the world.
In 1921, Guccio Gucci opens a leather goods company and small luggage store in his native Florence. Within a few years time, the label enjoys such success as it attracts a sophisticated international clientele, who seek out the equestrian-inspired collection of bags, trunks, gloves, shoes and belts. In 1947, the Bamboo Handle Handbag was introduced, becoming one of the first of Gucci's many iconic products. A favorite of royalty and celebrity alike, the bag is still available today.
1960s, Gucci introduces products that are cherished by the most iconic figures of the time and become renown for timeless design. Jackie Kennedy carries the 'Gucci shoulder bag', which is known today as the 'Jackie O'. Liz Taylor, Peter Sellers and Samuel Beckett wear the unstructured, unisex 'Hobo Bag'.
During the years followed, Gucci continues its global expansion, true to the original aspirations of Aldo, then targeting the Far Eaest. Stores open in Tokyo and Hong Kong. The company increases and diversifies production, carring out significant research on new more luxurious materials and innovative approaches to design never tabiling the legendary quality and craftsmanship synonymous with the brand.
In 1982, Gucci becomes a public limited company, and leadership is passed to Rodolfo's son, Maurizio Gucci.
Gucci generated circa US$8.2 billion worldwide of revenue in 2008 according to BusinessWeek magazine and climbed to 45th position in the magazine's annual "Top 100 Brands" chart. Gucci is also the biggest-selling Italian brand in the world. Gucci operates about 425 stores worldwide and it wholesales its products through franchisees and upscale department stores.
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