Juicy Couture is a contemporary line of both casual and dressy apparel based in Arleta, California, founded by Gela Nash-Taylor and Pamela Skaist-Levy in 1994. Now owned by the Liz Claiborne fashion company,  Juicy Couture markets both men's, women's plus children's collections. Apart from this, the company also markets its jewelry, handbags as well swimwear. Skaist-Levy and Taylor, the original founders, are still with the company as co-presidents.

Juicy Couture's history could be track back to 1994, Gela Nash-Taylor and Pamela Skaist-Levy, while both residing in Pacoima, California, decided to create their own fashion label. Their aim was to create a label equal to that of other major labels, but to be more affordable to the general public. Their line, which they called 'Juicy Couture,' was to include a variety of athletic and casual wear, most notably the velour tracksuit that won Juicy Couture a great deal of popularity.

In 1996, after establishing their company and needing to get the brand in the public eye, the women sent their completed designs to celebrities. Madonna, credited with turning the velour tracksuit into a trend, was sent a track suit with 'Madge' embroidered on it. Madonna was seen wearing the tracksuit, and the company became a success almost instantly. Around 2004, the velour tracksuit once again became very popular, and Juicy Couture then became a worldwide known brand.

Browse: Juicy Couture handbag

Source: Wikipedia