

Loewe Spring Summer 2009
1846, Madrid is getting prepared for the celebration of two royal marriages, the one of Her Majaesty Isabell II of Bourbon to the Duke of Cadiz and the one of Princess Maria Luisa Femanda to the Duke of Montpersier.
Simutaneously, a few Spanish craftsmen decide to set up a leather workshop on the current Echegaray Street, a thriving shopping street in Madrid at the time. Initially, their production is limited to leather cases, bags, wallets, cigar cases, frames, coin holders, tobacco pouches, etc.
In 1945 the designer Pérez de Rozas created models of bags in boxcalf, which soon became the brand's signature product. In 1959 Loewe opened a shop in Serrano street in Madrid, which completely altered the stereotype of luxury items. In 1963 Loewe began its international expansion, opening a store in London.
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