Anya Hindmarch I'm not a Plastic Bag
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Price Range
Description
Anya Hindmarch "I'm not a Plastic Bag" is made from unbleached cotton. Which cost £5 at selected Sainsbury's stores and sold out within an hour after the launched. It was made as a part of the 'We are what we do' non-profit British campaign group. It is meant to replace the many plastic bags we use every day. It can be used as a purse, to carry groceries, purchases at the mall, your lunch. The bags have become a sort of phenomenon since they launched in the UK and appeared arms of celebrities such as Keira Knightley.

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60/100
Overall Score
55
Uniqueness
If something makes a handbag unique and different from others, that is the 'Uniqueness'. A unique handbag is like a part of your personality, that can tell who you are and why you are special. If a handbag can make you feel this way, you could give the bag a high score on 'Uniqueness'.


67
Practicality
If a handbag is chic and stylish, yet still practical, you might want to give the bag a high score on 'Practicality'. Some features like light-weight, large, pocket/storage friendly and cross-body strap that free your hands could be included in your decision making when rating this feature.


53
WOW Factor
If some part of a handbag is awesome and really surprises you or blows you away, that is the 'WOW Factor'. Maybe it's the color, a detail, or just the whole look. Does the bag make you go: "OMG this handbag is so cute/amazing/adorable/delicious. I want it. I need it!"? Then the 'WOW Factor' is high. Let others know!


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Popularity
Is it a must-have bag? If a handbag looks familiar, or you've heard a lot of your girlfriends talk about it, then that probably means it's a really popular handbag. If that¡¯s the case then you could give the bag] a high score on 'Popularity'.


61
Value for Money
How much does the handbag cost? If you are crazy about a handbag, then of course this question won't matter, since some of you handbag fanatics would rather go hungry for a week then having to suffer not owning your favorite bag! But do you ever think whether a handbag is actually worth the money the Designer is asking? Here is the chance to be intellectual. Take your time and give your score on 'Value for Money'.



Anya Hindmarch Handbag
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lucia
2009.01.31
I hate this bag most ever!!!People lined up hours for this stupid bag while thinking they are doing something good for the environment? It is ridiculous!
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Anya Hindmarch brand focus:

Anya Hindmarch's  'I’m Not A Plastic Bag ' eco-tote was created in 2007 in collaboration with the global social change movement We are What We Do to try to influence people to stop using plastic bags. This limited edition designer shopping bag launched first in the UK at Anya Hindmarch boutiques, Colette and Dover Street Market and month later through Sainsburys supermarkets where 80,000 people queued in one day. The success of this bag prompted Anya to launch the bag in three different colours for other countries. All the eco Anya Hindmarch handbags are an instant sell out. In the US I’m Not A Plastic Bag launched with Ron Herman and then through Whole Foods Market.

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