Lulu Guinness (Lulu Guinness handbags) begins designing handbags full time and opens an office and work studio in her home in 1990. A gift to glamour.

Lulu Guinness 's collectable bags have been described as 'tomorrow's treasures' and have been collected by many museums. They have also been subjects of two exhibitions in Sotheby’s London and New York. The Florist Basket and the Violet Hanging Basket are just two of the designs that have been included in the permanent fashion collection at the Victoria and Albert Museum, London. Meanwhile Lulu Guinness's  handbags are seen on the arms of an ever-expanding list of celebrities; amongst them are Dita von Teese, Helena Bonham Carter, Jemima Khan, Sophie Dahl, Rachel Weisz, Keira Knightley, Claudia Schiffer and Debra Messing.