If something makes a handbag unique and different from others, that is the 'Uniqueness'. A unique handbag is like a part of your personality, that can tell who you are and why you are special. If a handbag can make you feel this way, you could give the bag a high score on 'Uniqueness'.
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Practicality
If a handbag is chic and stylish, yet still practical, you might want to give the bag a high score on 'Practicality'. Some features like light-weight, large, pocket/storage friendly and cross-body strap that free your hands could be included in your decision making when rating this feature.
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WOW Factor
If some part of a handbag is awesome and really surprises you or blows you away, that is the 'WOW Factor'. Maybe it's the color, a detail, or just the whole look. Does the bag make you go: "OMG this handbag is so cute/amazing/adorable/delicious. I want it. I need it!"? Then the 'WOW Factor' is high. Let others know!
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Popularity
Is it a must-have bag? If a handbag looks familiar, or you've heard a lot of your girlfriends talk about it, then that probably means it's a really popular handbag. If that¡¯s the case then you could give the bag] a high score on 'Popularity'.
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Value for Money
How much does the handbag cost? If you are crazy about a handbag, then of course this question won't matter, since some of you handbag fanatics would rather go hungry for a week then having to suffer not owning your favorite bag! But do you ever think whether a handbag is actually worth the money the Designer is asking? Here is the chance to be intellectual. Take your time and give your score on 'Value for Money'.